Privacy Policy

Effective date: July 25, 2026.
PrimeX Liquidation ("PrimeX", "we", "us", "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use and share it, your rights, and how we protect your data when you visit our website, place orders, create an account, or otherwise interact with PrimeX. Please read this policy carefully — by using our services you agree to the practices described below.

1. Information We Collect

We collect information necessary to operate our business, provide services, process orders, and comply with legal obligations. The categories below describe the types of information we collect and examples of each.

1.1 Information you provide directly

  • Account and contact details: name, email address, phone number, billing and shipping addresses when you create an account or place an order.
  • Payment information: payment card details or bank transfer information processed by our payment processors. PrimeX does not store full card numbers on our servers; payment processors handle card data under PCI standards.
  • Order details: items purchased, quantities, pallet lot numbers, invoices, and communications related to your order.
  • Customer support and claims: photos, descriptions, and other information you provide when contacting us about returns, freight claims, or disputes.
  • Business information: for wholesale accounts we may collect business name, tax ID, resale certificate, trade references, and credit application details.

1.2 Information collected automatically

  • Technical data: IP address, browser type and version, device identifiers, operating system, and referral/exit pages.
  • Usage data: pages visited, search queries, time spent on pages, clicks, and other interactions with our site and emails.
  • Cookies and similar technologies: cookies, web beacons, local storage, and analytics tools used to improve site performance and personalize your experience.

1.3 Information from third parties

We may receive information from third parties, including payment processors, freight carriers, identity verification services (e.g., GovX for military verification), marketing partners, and public databases. We combine this information with data we collect directly to provide and improve our services.

2. How We Use Your Information

We use personal information for legitimate business purposes, including:

  • Processing orders, invoicing, and arranging freight and pickups.
  • Communicating with you about orders, shipping, returns, claims, and account matters.
  • Providing customer support and resolving disputes or claims.
  • Verifying identity and preventing fraud, including payment verification and chargeback investigations.
  • Operating, improving, and personalizing our website, product listings, and marketing communications.
  • Complying with legal obligations, tax reporting, and responding to lawful requests from authorities.
  • Managing wholesale accounts, credit applications, and business relationships.

3. Sharing and Disclosure

We do not sell your personal information. We share information only as necessary for business operations or when required by law:

  • Service providers: payment processors, freight carriers, warehouse partners, email and marketing platforms, analytics providers, and IT hosting providers who perform services on our behalf.
  • Business partners: third parties involved in promotions, GovX or other identity verification services for eligibility checks, and partners for curated or co‑branded lots.
  • Legal and safety: to comply with legal obligations, respond to subpoenas, court orders, or government requests, and to protect the rights, property, or safety of PrimeX, our customers, or the public.
  • Business transfers: in the event of a merger, acquisition, reorganization, or sale of assets, personal information may be transferred as part of that transaction; we will require the acquiring entity to honor this Privacy Policy.

4. Cookies, Tracking, and Advertising

We use cookies and similar technologies to operate our site, analyze usage, and deliver relevant content. Types of cookies include:

  • Essential cookies: required for site functionality, shopping cart, and secure login.
  • Performance and analytics cookies: used to understand site usage and improve performance (e.g., Google Analytics).
  • Functional cookies: remember preferences and settings.
  • Advertising cookies: used by third‑party advertising partners to deliver relevant ads; these may track activity across sites.

You can manage cookie preferences through your browser settings and opt out of certain third‑party tracking via industry opt‑out tools. Disabling non‑essential cookies may affect site functionality.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, and destruction. Measures include encrypted connections (HTTPS), secure hosting, access controls, and regular security reviews. While we strive to protect your data, no system is completely secure — if a breach occurs we will follow applicable law, notify affected individuals when required, and take steps to mitigate harm.

6. Data Retention

We retain personal information as long as necessary to provide services, comply with legal obligations, resolve disputes, enforce agreements, and for legitimate business purposes. Typical retention periods:

  • Order and transaction records: retained for accounting, tax, and warranty purposes (commonly 4–7 years depending on jurisdiction).
  • Account information: retained while the account is active and for a reasonable period after account closure to address disputes or legal obligations.
  • Support and claims records: retained for the period necessary to investigate and resolve claims and for potential future reference.

7. Your Rights and Choices

Depending on your jurisdiction, you may have rights regarding your personal information, including:

  • Access: request a copy of personal information we hold about you.
  • Correction: request correction of inaccurate or incomplete information.
  • Deletion: request deletion of personal information, subject to legal and contractual exceptions (e.g., tax records, fraud prevention).
  • Restriction or objection: request restriction of processing or object to certain uses (e.g., direct marketing).
  • Data portability: request a machine‑readable copy of certain personal information you provided.

To exercise these rights, contact us at sales@primexliquidation.com or returns@primexliquidation.com. We may require verification of identity before fulfilling requests. Some requests may be limited by law or by the need to retain information for legitimate business or legal reasons.

8. Children and Minors

Our services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child in error, contact us and we will take steps to delete the information as required by law.

9. Third‑Party Links and Services

Our site may contain links to third‑party websites, marketplaces, or services (including GovX for military verification). We are not responsible for the privacy practices of those sites. Review the privacy policies of any third party before providing personal information. Third parties may have different data practices and terms.

10. International Transfers

PrimeX operates in the United States and may transfer personal information to, and process it in, the U.S. and other countries where our service providers operate. When transferring data internationally, we take steps to ensure appropriate safeguards are in place, such as contractual protections and compliance with applicable data transfer rules.

11. Marketing Communications

We may send promotional emails, newsletters, and offers if you opt in or have an existing customer relationship. You can opt out of marketing emails by following the unsubscribe link in any email or by contacting sales@primexliquidation.com. Transactional messages related to orders, shipping, and claims are necessary for service and cannot be opted out of.

12. Legal Bases for Processing (where applicable)

For users in jurisdictions that require it (for example, the European Economic Area), our legal bases for processing personal data include:

  • Performance of a contract (processing necessary to fulfill orders and provide services).
  • Compliance with legal obligations.
  • Legitimate interests (fraud prevention, improving services, direct marketing where permitted).
  • Consent (for certain marketing communications and cookies where required).

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. When we make material changes we will post the updated policy with a new effective date and, where required, provide additional notice. Continued use of our services after changes constitutes acceptance of the revised policy.

14. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or our data practices, contact us:

PrimeX Liquidation
Phone: 737‑737‑1610
Sales: sales@primexliquidation.com
Returns & Privacy: returns@primexliquidation.com
Mailing address: (provide your business mailing address here if you want it published)

We take your privacy seriously and are committed to protecting your information while providing reliable liquidation services. Thank you for trusting PrimeX Liquidation.